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Social is the New Normal

By  Michael Rolph

Date  July 4, 2015

In  Featured,
Social Media

sacramento social media1 1024x1024 Social is the New Normal

 

On a cursory glance, social media marketing has not only changed the way the way we market to consumers, it has also changed the way we do business with each other. For what it’s worth, social is the new …

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Decision Simplicity in Marketing and Web Design

Decision Simplicity in Marketing and Web Design

By  Jacqueline Bain

Date  May 27, 2015

In  Featured,
Internet Marketing,
Social Good Marketing,
Web Design

Today’s marketers are focusing less on brand loyalty and more on informative content, with the idea that web-savvy consumers want access to every bit of information they can have about a product for comparison purposes before purchase.  While this focus …

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Be Well! New Book Inspires Employee Health and Wellness

Be Well! New Book Inspires Employee Health and Wellness

By  Michael Rolph

Date  March 10, 2015

In  Featured,
Startups

Health in the workplace is BIG in management circles. And why not, when health care costs consume over 50% of corporate profits. Yikes. Innovative organizations are thinking differently about the health and wellness of their employees and families because …

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Venture Capital: Is It a Good Fit for Your Company?

Venture Capital: Is It a Good Fit for Your Company?

By  Jacqueline Bain

Date  November 13, 2014

In  Featured,
Strategy & Planning,
Venture Capital

Is VC Right for Me?

Entrepreneurs who are at the beginning stages of developing their business often seek funding from outside sources, including venture capitalist groups that choose investments in hopes of big, fast returns.  Although venture capital is a …

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Net Neutrality – What is it? (VIDEO)

Net Neutrality – What is it? (VIDEO)

By  Angela Harris

Date  June 14, 2014

In  Featured,
Internet Marketing,
SEO - Search Engine Optimization,
Strategy & Planning

Maybe you’ve heard the phrase “Net Neutrality” recently, but like many people, you’re not quite sure what it means, and you haven’t researched the issue to find out what it’s all about.

Basically the issue comes down to whether internet …

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This Charlotte nonprofit uses social media to do more good

This Charlotte nonprofit uses social media to do more good

By  Michael Rolph

Date  April 7, 2014

In  Charlotte News,
Featured,
Nonprofits,
Social Good Marketing

It’s National Volunteer Week, time to get out there and do some good in your community. Our friends at Hands on Charlotte are leading the charge once again, with Hands on Charlotte Day, 2014-style. For over 20 years …

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All Hands On Deck for Hands On Charlotte

All Hands On Deck for Hands On Charlotte

By  Angela Harris

Date  February 25, 2014

In  Charlotte News,
Featured,
Social Media,
Web Design

Making a change begins at the ground level, and it’s driven by the people who call the community home. Just as the local community supports and drives the local economy, it also determines the course and the future of the …

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How Content Marketing Can Make Your Nonprofit Stand Out

How Content Marketing Can Make Your Nonprofit Stand Out

By  Angela Harris

Date  February 21, 2014

In  Charlotte News,
Featured,
Nonprofits,
Social Good Marketing,
Social Media

Nonprofit organizations have some of the most unique and heartfelt stories, from communities they have helped to lives they have changed. There are thousands of nonprofit organizations at work around the world working to promote their cause; however, very few …

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Q&A with Charlotte Startup: Podanize

By  Angela Harris

Date  February 10, 2014

In  Charlotte News,
Featured,
Startups

If coordinating your children’s calendar with other parents often feels like a mammoth task, then Podanize is the app for you. Developed by Charlotte-based parents Nikki and Steven Sacks, the program prides itself in being a “powerfully simple way for …

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10 Ways Nonprofits Can Use Social Media to Spread Their Message

10 Ways Nonprofits Can Use Social Media to Spread Their Message

By  Angela Harris

Date  February 4, 2014

In  Featured,
Nonprofits,
Social Good Marketing,
Social Media,
Strategy & Planning

Social media is the nonprofit sector’s most undervalued secret weapon, yet it has redefined the way modern marketing is conducted. The reason for all this untapped potential is not because social media is some giant secret, but rather nonprofit executives

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