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Sales Idea: Create Different Offers for Different Buying Stages

online marketing buying stages Sales Idea: Create Different Offers for Different Buying Stages

Visitors will be at different buying stages when browsing your site. Some will be in the early stages and still not ready to make a decision, others will be in the middle, and others at the final stage – ready to make a purchase. Don’t just say “Contact us,” because this will not resonate with all types of visitors.

Offer a variety of different calls to action – ebooks, guides, free trials, demos, etc. Create different offers for different buying stages and use a primary and secondary CTA for each phase and place them throughout your site.

 

Source: Hubspot

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