Create offers that show people others are joining. It’s natural instinct to want to be a part of something that others are. Show viewers how great your offer is by mentioning the number of other people who are taking part: downloads, sign-ups, those who made a purchase, those who donated, etc. Examples:
- Join over 15,000 subscribers to our blog on “x”!
- Over 2,000 sign-ups for our upcoming webinar on “x”!
- Over 40,000 downloads of our ebook on “x”!
Don’t over-exaggerate with your claims. If the numbers are not correct, don’t use them. Your claims should always be authentic and believable.