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Social Media for Social Good: Twitter Tips

Social Media for Social Good: Twitter Tips

By  Jacqueline Bain

Date  September 15, 2017

In  Detroit News,
Social Good Marketing,
Social Media

The Twitter platform allows for sharing of real-time content, as well as scheduled content for easy maintenance of consistency.  We’re sharing our top tips and tricks for Twitter success so you can get your social-good organizations online and tweeting today!

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3 Super-Useful Online Presentation Tools

3 Super-Useful Online Presentation Tools

By  Jacqueline Bain

Date  June 15, 2017

In  Featured,
Internet Marketing,
Social Good Marketing

Looking to avoid the ever-dreaded drab PowerPoint presentation? An effective presentation can make prospective clients fall in love with your company, and can demonstrate to your investors, board, and others on your team that you’ve got it together. If …

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Do Businesses Have Emotions?

Do Businesses Have Emotions?

By  Angela Harris

Date  June 3, 2017

In  Featured,
Inspiration,
Internet Marketing,
Social Good Marketing,
Strategy & Planning

It’s common knowledge that when you’re selling directly to a consumer, it helps to appeal to that customer’s emotions. But, what about in a business-to-business transaction? Does it make any sense to appeal to a business-customer’s emotions? Can a business …

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Investing In Social Change: How to Make Money While Doing Good

Investing In Social Change: How to Make Money While Doing Good

By  Jacqueline Bain

Date  May 7, 2017

In  Detroit News,
Social Good Marketing

Today’s businesses can create measurable social change while reaping significant financial returns, without sacrifice on either end. This change in dynamics and focus has been proven by the growing number of companies that are successfully promoting impact investing; the focus …

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Simple Web Design Tips and Tricks

Simple Web Design Tips and Tricks

By  Jacqueline Bain

Date  March 19, 2017

In  Detroit News,
Social Good Marketing,
Web Design

Every organization, business or startup wants a beautiful and well organized website that entices visitors and clarifies what the business does, sells and believes in. Web design has come a long way since Tim Berners-Lee published the first web site

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Detroit Entrepreneurs That We Love

Detroit Entrepreneurs That We Love

By  Michael Rolph

Date  January 28, 2014

In  Detroit News,
Featured,
Inspiration,
Local News,
Nonprofits,
Social Good Marketing,
Startups

We’re proud to be a part of the Detroit business community, and are constantly impressed by entrepreneurs that are driving the city forward. Today, we share the story of two unique ventures: One, a nonprofit, and the other a startup. …

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How to Grow Megawatt Online Leads

How to Grow Megawatt Online Leads

By  Michael Rolph

Date  December 26, 2013

In  Featured,
Internet Marketing,
Social Good Marketing,
Strategy & Planning

No matter how much online marketing you do, if your site and content are not optimized for search engines, generating leads will be hard. Making sales even harder. That’s because web users have come to regard a top search engine …

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INFOGRAPHIC: The Content Marketing Slice ‘O Pie

INFOGRAPHIC: The Content Marketing Slice ‘O Pie

By  Michael Rolph

Date  November 12, 2013

In  Inspiration,
Internet Marketing,
Social Good Marketing,
Social Media,
Strategy & Planning

Entrepreneurs, it’s time to cut your small business a slice of the content marketing pie!

Gone are the days of stale advertisements and ineffectual commercials. Content marketing enables you to make your business’s product or service stand out, attracting an …

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How to Create a Great Landing Page

How to Create a Great Landing Page

By  Michael Rolph

Date  November 7, 2013

In  Featured,
Internet Marketing,
Social Good Marketing,
Strategy & Planning,
Web Design

Your website is beautiful, your social media is blossoming and you’re delivering top-quality content. Your small business is on the right track… but it’s still being held back.

Enter the power of the landing page.

With this tool, you don’t …

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Looking Back on National Women’s Small Business Month

Looking Back on National Women’s Small Business Month

By  Michael Rolph

Date  October 28, 2013

In  Social Good Marketing,
Startups,
Strategy & Planning

As we round out the last few days of October, it’s time to take a look back on National Women’s Small Business Month.

According to American Express’s The 2013 State of Women-Owned Businesses Report, over 8.6 women own businesses …

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