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wheel media Blog Detroit Edition Detroit Edition

Come Visit Us At The Startup Conference in Redwood City!

By  Michael Rolph

Date  May 30, 2013

In  Startups,
Strategy & Planning

Michael (our Founder & CEO) is at The Startup Conference in Redwood City, CA today, May 30th, talking with investors and entrepreneurs about business plans, funding, websites and marketing.

Ping jen@wheelmedia.com if you’re there too, so she can track him …

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Venturing Into New Markets: One Online Retailer’s Journey

By  Michael Rolph

Date  May 27, 2013

In  Startups,
Strategy & Planning

new-markets-online-marketing

Jane Walter, OrganicKidz founder and president, created a stainless steel baby bottle in 2008 as a toxin-free, environmentally friendly alternative to plastic bottles.

Since it’s debut, OrganicKidz has seen tens of thousands of sales and even grabbed Oprah Winfrey’s attention. …

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4 Time Management Apps That Totally Rock

By  Michael Rolph

Date  March 15, 2013

In  Startups,
Strategy & Planning

strategy-planning-timeFor entrepreneurs who are strapped for time, it’s a headache to manage ever-growing calendars packed with appointments, deadlines, and tasks. It’s easy to miss an important meeting or fall behind schedule. Luckily, there are several great modern day apps that …

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Sales Idea: Say No to Corporate Gobbledygook

By  Michael Rolph

Date  March 14, 2013

In  Startups,
Strategy & Planning

These are terms and phrases that have been overused to the point of making them useless. Avoid the following terms:

  • Next Generation
  • Flexible
  • Robust
  • Scalable
  • Easy to use
  • Cutting edge
  • Ground-breaking
  • Best of breed
  • Mission critical

It’s hard not to …

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Our SEO Services Work. Test Us.

By  

Date  March 8, 2013

In  Startups,
Strategy & Planning

Here at Wheel Media, we’re all about results, so we invite you to do a Google search for our client. Does their website come up in the first couple pages of results (out of millions..?)

Search for “san francisco solar

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Sales Idea: Create Different Offers for Different Buying Stages

By  Michael Rolph

Date  March 7, 2013

In  Startups,
Strategy & Planning

Visitors will be at different buying stages when browsing your site. Some will be in the early stages and still not ready to make a decision, others will be in the middle, and others at the final stage – ready …

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Sales Tip: Create an Eye-Grabbing Headline

By  Michael Rolph

Date  February 28, 2013

In  Startups,
Strategy & Planning

You can have the greatest article or offer in the world, but if it the title is boring, no one will want to read or download it.

Create headlines that are eye-catching and entice your viewers to click that link. …

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Sales Idea: Leverage Newsjacking

By  

Date  February 21, 2013

In  Startups,
Strategy & Planning

Anything that’s “buzzworthy” creates high demand. By aligning a business offer with “what’s hot,” you’ll greatly increase your sales. Also, being able to create an offer for something that doesn’t have much competition yet instantly gives you an edge.

For …

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Sales Idea: The Band Wagon Effect

By  

Date  February 14, 2013

In  Startups,
Strategy & Planning

Create offers that show people others are joining. It’s natural instinct to want to be a part of something that others are. Show viewers how great your offer is by mentioning the number of other people who are taking part: …

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Sales Idea: Use the Element of Scarcity

By  Michael Rolph

Date  February 7, 2013

In  Startups,
Strategy & Planning

When visitors see your offer, you want to convey a sense of urgency. To get your audience to take action, create offers that have an “element of scarcity.”

  • Limited Time Offers
  • Limited Quantity Offers
  • Combination of Both

By using the …

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