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wheel media Blog sacramento Edition sacramento Edition

Family-Owned Lumber Business Rises Above Recession

In 1982, Tim Berry and his family founded a humble lumber yard in Sacramento. Thirty years later, Berco Redwood Inc. has grappled with a poor economic climate and competition from massive corporate chains to become one of the region’s most successful enterprises.

Berco Redwood Inc. is a collaborative effort. Berry credits the support of family members, valuable advice from mentors, and a strong management and staff team curated the success that this Sacramento lumber company now enjoys.

One of the greatest challenges the family-owned company faced was how to compete against large chains like Lowe’s or Home Depot. The key? Custom made products like decks, gazebos, fencing, and railing, which provided their customers with added convenience and tailored services.

Despite the economic recession that plagued the past decade, Berco Redwood continued to grow. Although the family-owned business was not immune to financial difficulties, their driven business model and goal-oriented perspective enabled them to thrive. As a testament to their success, Berco Redwood recently opened another lumberyard in Rosewood.

Berco Redwood Inc. has all of the trappings of a modern lumberyard. Yet, it is also rooted in traditional values – Tim Berry’s father regularly works onsite, and his son Chris is excited to take over the business in the coming decades. Their company has risen from its humble beginnings to become a prosperous Sacramento business. Berry also credits social media and innovative website design as a leading factor in his company’s steady success.

Blending marketing smarts with inherent values, Berco Redwood Inc. delivers a business model that companies in every niche can emulate. Inspiring, right?

Categories: Featured , Sacramento News


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