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Sacto Social Media for Social Enterprise

Sacto Social Media for Social Enterprise

By  Jacqueline Bain

Date  September 8, 2015

In  Sacramento News,
Social Good Marketing,
Social Media

Social good organizations are known for putting people and causes first- and that is definitely something to be proud of.

When utilizing social media for social enterprise, companies often rely too much on marketing and promotion without creating meaningful conversations …

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Seven Ways to Shine in Social Media

Seven Ways to Shine in Social Media

By  Jacqueline Bain

Date  August 24, 2015

In  Featured,
Internet Marketing,
Sacramento News,
Social Good Marketing,
Social Media

It seems that by now, almost everyone is familiar with popular social media. While social media is a great medium, it is most effective for business when utilized with strategy and purpose. Content that is produced through social media has

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Startup Tips: How to Make an Effective Business Plan

Startup Tips: How to Make an Effective Business Plan

By  Jacqueline Bain

Date  March 13, 2015

In  Featured,
Social Good Marketing,
Startups

Wheel Media loves working with startups to shape strategy, build their brand and create websites.  Here’s a few tips we’ve shared with clients for creating a business plan:

When formulating an initial business plan for your new venture, there are

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It’s Giving Tuesday!

It’s Giving Tuesday!

By  Jacqueline Bain

Date  December 2, 2014

In  Featured,
Nonprofits,
Social Good Marketing

Today is Giving Tuesday- the day when we are challenged to give and share with those locally and worldwide who could use a little help.  The holidays are a great time to give to non-profit organizations that not only pull

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Content marketing – what’s that supposed to mean?

Content marketing – what’s that supposed to mean?

If content marketing isn’t part of your marketing strategy, then we’d definitely encourage you to consider it.

What’s content marketing? It might be easiest to define it by explaining what it’s not. Without content marketing, a company might have a …

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The Kickstarter Handbook: Crowdfunding Tips and Strategies

The Kickstarter Handbook: Crowdfunding Tips and Strategies

“Crowdfunding” is the process of raising money by via small contributions from individuals, as opposed to a more traditional funding process like you’d see in the venture capital world. To give a quick example, imagine you have an idea for …

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Where Sacramento Nonprofits Go When They Need Help

Where Sacramento Nonprofits Go When They Need Help

By  Michael Rolph

Date  February 11, 2014

In  Featured,
Nonprofits,
Sacramento News,
Social Good Marketing

No matter where nonprofits operate they are known for lending a helping hand to those in need. While many focus on specific challenges such as homelessness or literacy, others branch out to help anywhere a need exists. Although nonprofits lend …

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How to Make Customers Fall in Love with Your Company

How to Make Customers Fall in Love with Your Company

By  Michael Rolph

Date  February 5, 2014

In  Featured,
Internet Marketing,
Social Good Marketing,
Strategy & Planning

Finding, getting and maintaining a loyal customer base is a top priority for every company, regardless of what they’re selling or what service they are offering. Forbes explains that having loyal customers is a testament to your company’s credibility. Some …

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5 Blog Components That Your Nonprofit Needs to Know About

5 Blog Components That Your Nonprofit Needs to Know About

By  Michael Rolph

Date  January 8, 2014

In  Featured,
Nonprofits,
Social Good Marketing,
Startups,
Strategy & Planning

Nonprofits, it’s time to dust off that “create a blog” to-do that’s been sitting at the bottom of your checklist.

According to a study conducted by the Content Marketing Institute, 65% of nonprofits are producing more content than they …

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The Top 5 Ways to Get More Traffic For Your Site

The Top 5 Ways to Get More Traffic For Your Site

Trying to get more traffic for your site by buying links and investing in ads is costly and doesn’t guarantee a good conversion rate, especially if you don’t have already a strong reputation in your market. A cheaper, more effective …

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