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Content marketing – what’s that supposed to mean?

Content marketing – what’s that supposed to mean?

If content marketing isn’t part of your marketing strategy, then we’d definitely encourage you to consider it.

What’s content marketing? It might be easiest to define it by explaining what it’s not. Without content marketing, a company might have a …

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The Kickstarter Handbook: Crowdfunding Tips and Strategies

The Kickstarter Handbook: Crowdfunding Tips and Strategies

“Crowdfunding” is the process of raising money by via small contributions from individuals, as opposed to a more traditional funding process like you’d see in the venture capital world. To give a quick example, imagine you have an idea for …

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How to Make Customers Fall in Love with Your Company

How to Make Customers Fall in Love with Your Company

By  Michael Rolph

Date  February 5, 2014

In  Featured,
Internet Marketing,
Social Good Marketing,
Strategy & Planning

Finding, getting and maintaining a loyal customer base is a top priority for every company, regardless of what they’re selling or what service they are offering. Forbes explains that having loyal customers is a testament to your company’s credibility. Some …

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5 Gems of Entrepreneurial Wisdom that Every Startup Should Know

5 Gems of Entrepreneurial Wisdom that Every Startup Should Know

By  Michael Rolph

Date  January 24, 2014

In  Featured,
Inspiration,
Startups,
Strategy & Planning,
Venture Capital

Creating a startup can feel daunting – and at times, it seems downright impossible. To better understand how entrepreneurs can best navigate the startup world, we turned to the experts. Below, enjoy 5 gems of wisdom from the biggest success …

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5 Blog Components That Your Nonprofit Needs to Know About

5 Blog Components That Your Nonprofit Needs to Know About

By  Michael Rolph

Date  January 8, 2014

In  Featured,
Nonprofits,
Social Good Marketing,
Startups,
Strategy & Planning

Nonprofits, it’s time to dust off that “create a blog” to-do that’s been sitting at the bottom of your checklist.

According to a study conducted by the Content Marketing Institute, 65% of nonprofits are producing more content than they …

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5 Mistakes That Will Sink Your Blog

5 Mistakes That Will Sink Your Blog

By  Michael Rolph

Date  January 2, 2014

In  Social Media,
Strategy & Planning

Blogs have never been bigger. Gone are the days when they were a niche industry; now, virtually every successful business has its own unique blog.

As 2014 rapidly approaches, the time has never been better to flesh out your company’s …

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The Top 5 Ways to Get More Traffic For Your Site

The Top 5 Ways to Get More Traffic For Your Site

Trying to get more traffic for your site by buying links and investing in ads is costly and doesn’t guarantee a good conversion rate, especially if you don’t have already a strong reputation in your market. A cheaper, more effective …

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How to Set Your Marketing Goals Today

How to Set Your Marketing Goals Today

By  Michael Rolph

Date  December 19, 2013

In  Featured,
Social Good Marketing,
Strategy & Planning

For small business owners, the end of one year and the beginning of another can feel like a recipe for stress. It’s the type of experience where you find yourself thinking those familiar words: “If only I had a few …

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Mid-Week Mashup: Good Reads From Around the Web

Mid-Week Mashup: Good Reads From Around the Web

By  Michael Rolph

Date  November 6, 2013

In  Featured,
Fun,
SEO - Search Engine Optimization,
Social Media,
Startups,
Strategy & Planning

Happy Humpday, y’all! If you’re fighting the mid-week blues, then we have some links that should put a sparkle in your eye. Enjoy these great reads from around the web:

Entrepreneurship
Education fuels entrepreneurship. Let’s get learning. Oh, also, …

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What is Google’s Hummingbird Update?

What is Google’s Hummingbird Update?

By  Michael Rolph

Date  November 4, 2013

In  SEO - Search Engine Optimization,
Strategy & Planning

There’s been a big buzz (pardon the pun… we couldn’t help ourselves) in the tech and marketing world about Hummingbird – But if you’re still wondering “What is Google’s Hummingbird update?” then you’ve come to the right place.

In-A-Nutshell

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