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Sales Idea: Create Different Offers for Different Buying Stages

By  Michael Rolph

Date  March 7, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

online-marketing-buying

Visitors will be at different buying stages when browsing your site. Some will be in the early stages and still not ready to make a decision, others will be in the middle, and others at the final stage – ready …

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Sales Tip: Create an Eye-Grabbing Headline

By  Michael Rolph

Date  February 28, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

You can have the greatest article or offer in the world, but if it the title is boring, no one will want to read or download it.

Create headlines that are eye-catching and entice your viewers to click that link. …

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Sales Idea: Leverage Newsjacking

By  Michael Rolph

Date  February 21, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

Anything that’s “buzzworthy” creates high demand. By aligning a business offer with “what’s hot,” you’ll greatly increase your sales. Also, being able to create an offer for something that doesn’t have much competition yet instantly gives you an edge.

For …

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Sales Idea: The Band Wagon Effect

By  Michael Rolph

Date  February 14, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

Create offers that show people others are joining. It’s natural instinct to want to be a part of something that others are. Show viewers how great your offer is by mentioning the number of other people who are taking part: …

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Sales Idea: Use the Element of Scarcity

By  Michael Rolph

Date  February 7, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

When visitors see your offer, you want to convey a sense of urgency. To get your audience to take action, create offers that have an “element of scarcity.”

  • Limited Time Offers
  • Limited Quantity Offers
  • Combination of Both

By using the …

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Sacramento Small Business Owners Get a Shot at Free Retail Space

By  Michael Rolph

Date  February 6, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

Kimco Realty, the largest national owner and operator of local shopping centers, is offering small business start-ups the chance to apply for a free year of rent in the Sacramento region.

Kimco is providing this opportunity to qualified business …

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A Simple Trick to Increase Your CTA Conversions

By  Michael Rolph

Date  January 31, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

To see your Call to Action conversion rate skyrocket, place your CTA ABOVE the fold – the line on your website where viewers have to begin scrolling to see more. Only 50% of your traffic will see ads placed below …

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5 Simple Ways to Get More Facebook Page Likes

By  Michael Rolph

Date  January 29, 2013

In  Internet Marketing,
Social Good Marketing,
Strategy & Planning

Are you having a hard time getting more likes for your Facebook business page? Getting likes is easier than you think.

Here are five easy ways to get people to “Like” you:

1. Create Facebook ads.

2. Exchange a coupon …

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