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wheel media Blog Detroit Edition Detroit Edition

Sales Idea: The Band Wagon Effect

Create offers that show people others are joining. It’s natural instinct to want to be a part of something that others are. Show viewers how great your offer is by mentioning the number of other people who are taking part: downloads, sign-ups, those who made a purchase, those who donated, etc. Examples:

  • Join over 15,000 subscribers to our blog on “x”!
  • Over 2,000 sign-ups for our upcoming webinar on “x”!
  • Over 40,000 downloads of our ebook on “x”!

Don’t over-exaggerate with your claims. If the numbers are not correct, don’t use them. Your claims should always be authentic and believable.


Source: Hubspot

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