Anything that’s “buzzworthy” creates high demand. By aligning a business offer with “what’s hot,” you’ll greatly increase your sales. Also, being able to create an offer for something that doesn’t have much competition yet instantly gives you an edge.
For example, when Kate Middleton and Prince William were Married in 2011, bridal vendors made look-alike copies of Kate’s dress and some even went as far as creating a “Royal” category of wedding attire. Take advantage of what’s trending and create a unique offer that leverages those trends.