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Sales Idea: Say No to Corporate Gobbledygook

These are terms and phrases that have been overused to the point of making them useless. Avoid the following terms:

  • Next Generation
  • Flexible
  • Robust
  • Scalable
  • Easy to use
  • Cutting edge
  • Ground-breaking
  • Best of breed
  • Mission critical

It’s hard not to use some of these, but they’ve lost their meaning over the years. Try coming up with different phrases to describe your product. It will make you sound more credible and increase your conversions.


Source: Hubspot

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