You can have the greatest article or offer in the world, but if it the title is boring, no one will want to read or download it.
Create headlines that are eye-catching and entice your viewers to click that link. This will greatly impact your conversion rate.
For example: “7 Things You Should Never Do on a First Date” is going to get clicked more than a headline that reads “Dating Advice Everyone Should Follow.” Be specific and make the viewer want to know more.
Source: Hubspot
Categories: Internet Marketing , Social Good Marketing , Strategy & Planning
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