Is VC Right for Me?
Entrepreneurs who are at the beginning stages of developing their business often seek funding from outside sources, including venture capitalist groups that choose investments in hopes of big, fast returns. Although venture capital is a great funding option for some companies, it is not necessarily …
It’s common knowledge that when you’re selling directly to a consumer, it helps to appeal to that customer’s emotions. But, what about in a business-to-business transaction? Does it make any sense to appeal to a business-customer’s emotions? Can a business have emotions?
Google and CEB’s Marketing Leadership Council did some
Maybe you’ve heard the phrase “Net Neutrality” recently, but like many people, you’re not quite sure what it means, and you haven’t researched the issue to find out what it’s all about.
Basically the issue comes down to whether internet service providers, like Verizon, should be allowed to charge content …