How can blogging rev up your business? In the context of today’s web-focused society, the internet can be a vital place to make your brand known. But blogs add a whole new level of depth to companies, making them enticing to existing customers, potential consumers, investors, and new talent alike.
1. People trust bloggers.
Today, blogging is a new form of social communication. People turn to them for advice… And they trust what writers have to say. A recent study revealed that 81% of the U.S.’s online consumers trust information and guidance that they see on blogs. Your blog can legitimize your company, and lead your consumers to see you as a thought leader within your industry.
2. A blog stands in as a salesperson.
A recent study through Blogher found that 61% of online consumers in the U.S. have purchased an item after reading a recommendation from a blog.
3. Blogging improves SEO.
If you incorporate keywords into your blog articles, your company will feature more prominently on search engines. This means better exposure for your brand… And with a bigger audience comes more potential clients.
4. Your blog keeps your customers updated.
New product? New service? Were you recently featured in an article? If you have something that you want to share with your audience, a blog is the perfect platform to keep people up-to-date.
5. Blogs are great recruiters.
Surprising, but true. Blogs are a great place to showcase the mission and essence of your brand. When developed in a way that is engaging and compelling, your blog can entice people to want to follow your brand. As a result, great new talent will come to you.