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A Fixation Gave Birth to This Charlotte Startup

Roger Shreero and Chris Gregson were fixated.

They were obsessed with finding the perfect shirt – or rather, said Shreero in an interview with BizJournals, “The best shirt the world has to offer.”

The rest, as they say, is startup history.

Imperial Black is a top-tier ecommerce company, selling fine goods that are sourced from all over the world. They cater to big spenders, offering shirts that ring in at around $200 and accessories that range from $100 up to $800. It is a store for luxury travelers who want to explore the world in style.

So far, they have received an “undisclosed seven-figure investment” to give them a jumpstart. The company sources fine shirts from a small maker in Italy – and, as they say on their website – “We don’t want to sell many shirts.  They don’t want to make many shirts. We want to provide to our friends something special, uncompromising, and worth having.”

They are selling products – but they are also selling a feeling. You feel special when you snag one of their limited editions; it’s a score, a find.

You can learn more about the startup at BizJournals. This is yet another example of a growing small business trend where speciality takes precedence.

Image Credit: [Imperial Black]


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