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Sales Idea: Use the Element of Scarcity

By  Michael Rolph

Date  February 7, 2013

In  Internet Marketing,
Strategy & Planning

When visitors see your offer, you want to convey a sense of urgency. To get your audience to take action, create offers that have an “element of scarcity.”

  • Limited Time Offers
  • Limited Quantity Offers
  • Combination of Both

By using the …

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A Simple Trick to Increase Your CTA Conversions

By  Michael Rolph

Date  January 31, 2013

In  Internet Marketing,
Strategy & Planning

To see your Call to Action conversion rate skyrocket, place your CTA ABOVE the fold – the line on your website where viewers have to begin scrolling to see more. Only 50% of your traffic will see ads placed below …

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5 Simple Ways to Get More Facebook Page Likes

By  

Date  January 29, 2013

In  Internet Marketing,
Strategy & Planning

Are you having a hard time getting more likes for your Facebook business page? Getting likes is easier than you think.

Here are five easy ways to get people to “Like” you:

1. Create Facebook ads.

2. Exchange a coupon …

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