Events offer a great opportunity to enhance your business. They are a memorable reminder for existing and potential clients alike that you are a brand worth following, and are a great opportunity to add a personalized touch to your company. Although many small businesses shy away from business events, these tips ensure that you can host a smash hit!
1. Plan Around Goals
What is the point of your event? Do you want to attract new clients? Maintain your old ones? Are you showing off a new product or service? Think about what you want to get out of this event… and strategize around that objective.
2. Fix A Budget
Minimize stress and set a budget from the get-go. This ensures that you and your team understand what you can – and cannot – afford to do for your event. Even if you have a bite-sized budget, don’t fret. Your food doesn’t have to be catered by a Michelin-starred restaurant for it to be a hit.
3. Spread the Word
Develop a marketing strategy to ensure that people know about your upcoming event. There are lots of options: email or snail mail outreach, in addition to print and online ads can give your event the visibility it needs to shine. Consider getting in touch with local bloggers and reporters and invite them to spread the word, too. An added bonus of this strategy? It gets your name online and will attract visitors long after the event has wrapped up.
4. Be a Giver
People love promotions. Whether you’re offering a content, a discount, or a giveaway, the act of “giving” is guaranteed to attract an audience and make your brand more memorable in the process. This is also a great way to get people’s contact information, which will be vital for future marketing efforts.
5. It’s Never a Wrap
The point of a well-executed event is to engage. Your event should serve as a diving board for people to interact with your business… So long after the last guest has left, the effects of your gathering should still pay off. Check in with people and ask whether they enjoyed themselves. Keep the dialogue going and get feedback to learn how you can make your next event even better.
Try these out when planning your next event, and let us know how they worked out!
Image Credit: [Flickr / FotobyDave]