In spite of, or perhaps because of, the development of social media and SEO, email marketing is still an effective tool for B2B marketers. In fact, almost two-thirds of B2B marketers say that email is the most effective means of making money.
The trick with email marketing is to incorporate it fully into your overall internet marketing plan and make sure you’re doing things like optimizing email for mobile devices (this will become more important in the future as more people are using their mobile devices to access email and Internet) and targeting the right audiences.
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