We’ve said it before, and we’ll say it again – SEO matters. No matter how innovative and inspiring your business is, it can only go so far without this marketing strategy. There are a lot of different ways that SEO can be utilized to boost your company’s business… Let’s take a look!
Content SEO describes a strategy in which you create content around keywords. Marketers utilize analytics to explore which keywords that describe your business will gain the most traction, and sprinkle them into your site’s content to drive traffic. This is a tricky balance – you want the content to contain these important words or phrases, but you don’t want it to be stale and robotic. The healthy balance of an editorial voice and SEO keywords is key… And when done effectively, it really pays off. In a recent study, 92% of marketers reported that SEO content creation is very effective at improving visibility and gaining better business.
Facebook and Social Profile Optimization
A wide variety of social platforms are at our fingertips, and too often they are placed into the “recreational” department, rather than the “business growth” department. Facebook, Google+, Twitter, Linkedin, and Pinterest are valuable tools to improve your site’s visibility. By infusing relevant keywords into your profile and posts, you can optimize your business’s exposure online. These platforms can also lead potential customers back to your site, increasing chances of gaining bigger business.
Social Enabled Website
Social platforms and blogs drive traffic and increase visibility. When they are connected to the business’s website, they forge a strong “web of visibility.” Consider it this way: If your website has buttons connecting to Facebook, Twitter, and other platforms, then readers will be that much more likely to follow you on social media. Effortlessly, you are forming a relationship with potential and existing clients. Don’t forget the importance of blogs, either: In a recent survey, 57% of marketers reported that they got new customers from their blogs.
Engagement and Social Web Relationships
When it comes to a business-customer relationship, engagement is key. Deliver a strong personality to your audience, so they feel compelled to keep turning back to you. In showing them valuable information and relating it to your business niche, your company can leverage the power of SEO.
Social Media and content creation enables you to build authentic, lasting relationships with new and potential clients: And SEO holds the key to your success. If this sounds like an avenue you’d like to explore, why not get in touch to get the wheels turning?
Image credit: [Tugancy]