In today’s web-focused marketing plan, blogging is a special component that can help your business stand out. How? Blogs add a whole new level of depth to companies, making them enticing to existing customers, potential customers, investors and new talent. Blogging allows a platform for your business to create relatable content that is conversational and informative, and is a place to add personality to your business.
1. Blogs establish trust.
Communicating messages in blog is great, because people seek out blogs for advice, new ideas, and product information. A recent study revealed that 81% of the U.S. online consumers trust information they see on blogs, allowing your business a platform for sharing relevant information. Blogs are a place to demonstrate your expertise and share industry updates.
2. Blogs are virtual salespersons.
In the online marketing space, blogs are a stand in for salespeople, as up to 61% of consumers read blog reviews before purchasing an item.
Creating fresh content and incorporating keywords into content allows your company to be featured more readily on search engines, making your overall business more accessible to consumers and potential clients.
4. Blogs keep customers updated.
Featuring a new product or new service on your blog is an easy way to promote and market. You can also feature current events or other advancements and changes the company is making.
5. Blogs can recruit new talented talent.
Showcasing your company on a blog offers audiences a way to engage with the company or organization and connect with the mission and true essence of the company. Good blogs will get people excited about your company, and new talent will begin to seek you out for opportunities.