Billboards, signs, flyers, and sponsorships – these were ways you optimized your business for public visibility over the past years. Now, because the primary way organizations get public visibility involves getting seen on the web, online businesses optimize their presence for search engines. That process is called “search engine optimization.”
Search engine optimization services, or “SEO” for short, are involving the development of a strategy for getting your company’s name into the eye of the public on the internet. It’s not easy, and it requires a high awareness of how similar businesses in your niche attract customers.
The maximum potential of search engine optimization services to help your businesses generate more leads is limited only by the company creating the strategy. We employ a set of best practices that make our SEO among the most effective in the industry.
Effective search engine optimization always begins with thorough keyword research. Wheel Media’s search marketing experts help you identify the keywords that present your business with the best opportunity for revenue generation. In most cases, long-tail keywords (keywords 3 words or longer in length) will be recommended. They have a smaller number of searches than short-tail keywords, but they’re easier to rank for and convert at a higher rate.
If you’re interested in SEO services for long-term growth, then you might consider some short-tail keywords, but those keywords can take years to rank highly for. If you would like to increase the revenues your business receives from its website, contact Wheel Media and let us know how we can help.
After thorough keyword research comes on-site optimization. Those keywords will have to be integrated into the structure of your site, so Google knows your site is about those keywords. Additionally, your site must load fast, and provide an excellent overall user experience by presenting itself with an attractive, and functional, web design.
If you’re starting to get the picture that search engine optimization services are involving a complex, time-consuming process, then you’ve made an astute observation. At Wheel Media, we like to say “Let us take care of the marketing.” We can handle the entire process of managing your website – from strategy and planning, to design and conversion optimization, we can handle all aspects of running your website so you can focus on operating your business.
Let Wheel Media deliver success to your business in Sacramento, Detroit, Charlotte, or the San Francisco Bay Area! At Wheel Media, our well-qualified, experienced team guarantees results that count.
To get started with our search marketing process, contact us now online or by phone at 866-491-9266.
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