“Crowdfunding” is the process of raising money by via small contributions from individuals, as opposed to a more traditional funding process like you’d see in the venture capital world. To give a quick example, imagine you have an idea for a series of ten t-shirts that you’d like to make. You could crowdfund the project, explain the idea, show some sketches of the designs, and if I liked the idea, I could help fund the project, perhaps in exchange for a special limited edition t-shirt that you’d make just for the people who helped fund the production.
Kickstarter is a crowdfunding website, and it’s extremely popular. The unfortunate downside is that it can be easy to feel overwhelmed by the process of raising money, and it can be difficult to get your project noticed. Fortunately, there’s a new handbook from Kickstarter that will guide you in the right direction – towards success.
Not sure if this whole “crowdfunding” thing is legitimate? This article from the New York Times talks a little bit about how Pebble raised $10 million on Kickstarter. That’s pretty amazing, if you ask me.
Here’s the link – check it out: Click here.
Image credit: [Flickr/davedugdale]
Categories: Inspiration , Internet Marketing , Nonprofits , Social Good Marketing , Social Media , Startups , Strategy & Planning , Venture Capital
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