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How to Set Your Marketing Goals Today

For small business owners, the end of one year and the beginning of another can feel like a recipe for stress. It’s the type of experience where you find yourself thinking those familiar words: “If only I had a few more hours in the day…”

We know how you feel. But we also know that your business will not live up to its full potential if you don’t begin the year with a clear set of marketing goals. Use these tips to plan the future of your company today… And enjoy a more organized – and lucrative! – year ahead!

1. Ask yourself: “What Am I Missing?”

It sounds simple, but many business owners are so busy that they forget to ask themselves this marketing question. What is your goal for the new year? Do you want a better and more user-friendly website? A strong social media presence? Does your business need SEO optimization to get better online visibility? Figure out what’s missing with your business… And then shape your goal around that.

2. Assess Your Current Situation

Take a little time to better understand the details of your business’s current marketing trends. Here are some telling questions you should ask yourself, and answer:

— How many people visit my website monthly?

— What is my current visitor-to-lead rate?

— What is my current lead-to-customer rate?

3. Create Goals

After assessing this data, develop goals on how you would like your business to grow. When would you like this to be accomplished?

4. Think About the Challenges

What has prevented you from accomplishing these goals? Do you have the time – and the expertise – to devote to the process? Would it be more time-efficient and impactful to allow a
trusted marketing firm to take the lead?

5. Get the Ball Rolling!

Turning your marketing goals into realities doesn’t have to be a time-heavy and stressful process. Enjoying greater success and a stronger business just hinges on a little bit of planning, and then you can be well on the way to accomplishing all of your objectives!

If you need a hand with your marketing strategies, don’t hesitate to get in touch with Wheel Media to create a clear set of goals for 2014. We can’t wait to help your business grow!

Image Credit: [Flickr/H Is for Home]

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