Social good organizations are known for putting people and causes first- and that is definitely something to be proud of.
When utilizing social media for social enterprise, companies often rely too much on marketing and promotion without creating meaningful conversations with consumers. One easy way to bring authenticity to Twitter is to:
Bring people into your profile
When creating a business profile, it is professional and welcomed to introduce team members and show the faces behind the stories. Leaders within the company can use the Twitter platform to engage authentically with audiences and to bring an expert opinion from their on-the-ground experience.
Followers want to know who is working behind the scenes and why employees are so passionate about their company and it’s mission.
Employees are not only experts in the field, but can also share their outside passions and personalities, which entices followers to invest in companies not only financially, but also emotionally.
People are more and more interested in interacting with real people over social media, rather than receiving promotional information and product placement. Organizations that let real employees show face and interact with consumers have better brand authenticity and are seen as relatable and trustworthy.
Brand loyalty is a focus of marketing strategy, and incorporating real people and their stories will create a bond with followers, leading to increased brand loyalty. Everyone knows there are real people behind the social media platforms, like Wheel Media Founder Michael Rolph’s Twitter account, and it is a good idea to let these people interact and engage in their unique way.