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The Kickstarter Handbook: Crowdfunding Tips and Strategies

The Kickstarter Handbook: Crowdfunding Tips and Strategies

“Crowdfunding” is the process of raising money by via small contributions from individuals, as opposed to a more traditional funding process like you’d see in the venture capital world. To give a quick example, imagine you have an idea for …

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Sleep Under the Stars with the Cosmos Bed

Sleep Under the Stars with the Cosmos Bed

By  Michael Rolph

Date  February 28, 2014

In  Featured,
Fun,
Inspiration,
Logo & Identity Design

Albert Camus famously wrote, “Sometimes at night I would sleep open-eyed underneath a sky dripping with stars. I was alive then.”

If the fact that you live under a roof is preventing you from making this vision a reality each …

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Where Sacramento Nonprofits Go When They Need Help

Where Sacramento Nonprofits Go When They Need Help

By  Michael Rolph

Date  February 11, 2014

In  Featured,
Nonprofits,
Sacramento News,
Social Good Marketing

No matter where nonprofits operate they are known for lending a helping hand to those in need. While many focus on specific challenges such as homelessness or literacy, others branch out to help anywhere a need exists. Although nonprofits lend …

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How to Make Customers Fall in Love with Your Company

How to Make Customers Fall in Love with Your Company

By  Michael Rolph

Date  February 5, 2014

In  Featured,
Internet Marketing,
Social Good Marketing,
Strategy & Planning

Finding, getting and maintaining a loyal customer base is a top priority for every company, regardless of what they’re selling or what service they are offering. Forbes explains that having loyal customers is a testament to your company’s credibility. Some …

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5 Gems of Entrepreneurial Wisdom that Every Startup Should Know

5 Gems of Entrepreneurial Wisdom that Every Startup Should Know

By  Michael Rolph

Date  January 24, 2014

In  Featured,
Inspiration,
Startups,
Strategy & Planning,
Venture Capital

Creating a startup can feel daunting – and at times, it seems downright impossible. To better understand how entrepreneurs can best navigate the startup world, we turned to the experts. Below, enjoy 5 gems of wisdom from the biggest success …

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5 Blog Components That Your Nonprofit Needs to Know About

5 Blog Components That Your Nonprofit Needs to Know About

By  Michael Rolph

Date  January 8, 2014

In  Featured,
Nonprofits,
Social Good Marketing,
Startups,
Strategy & Planning

Nonprofits, it’s time to dust off that “create a blog” to-do that’s been sitting at the bottom of your checklist.

According to a study conducted by the Content Marketing Institute, 65% of nonprofits are producing more content than they …

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5 Mistakes That Will Sink Your Blog

5 Mistakes That Will Sink Your Blog

By  Michael Rolph

Date  January 2, 2014

In  Social Media,
Strategy & Planning

Blogs have never been bigger. Gone are the days when they were a niche industry; now, virtually every successful business has its own unique blog.

As 2014 rapidly approaches, the time has never been better to flesh out your company’s …

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The Top 5 Ways to Get More Traffic For Your Site

The Top 5 Ways to Get More Traffic For Your Site

Trying to get more traffic for your site by buying links and investing in ads is costly and doesn’t guarantee a good conversion rate, especially if you don’t have already a strong reputation in your market. A cheaper, more effective …

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The Sky Spectacular Welcomes New Years in Sac

The Sky Spectacular Welcomes New Years in Sac

By  Wheel Media

Date  December 27, 2013

In  Fun,
Inspiration,
Sacramento News

If you live in Sac, your New Years celebration is about to get a whole lot more beautiful. And there’s no better to commemorate a year worth celebrating and welcome a year to look forward to than in Old Sacramento! …

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How to Set Your Marketing Goals Today

How to Set Your Marketing Goals Today

By  Michael Rolph

Date  December 19, 2013

In  Featured,
Social Good Marketing,
Strategy & Planning

For small business owners, the end of one year and the beginning of another can feel like a recipe for stress. It’s the type of experience where you find yourself thinking those familiar words: “If only I had a few …

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