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Recent Posts
- Resilient Coders is Hacking The Opportunity Gap There’s an awesome program in Boston that knows every kid has the potential to be great, if only they had the opportunity. Studies show that children who grow up in poverty and are perpetually in ‘fight-or-flight’ mode can have a permanent change in their brain chemistry. Resilient Coders fights this statistic by giving those with…
- Seven Ways to Shine in Social Media It seems that by now, almost everyone is familiar with popular social media. While social media is a great medium, it is most effective for business when utilized with strategy and purpose. Content that is produced through social media has created a new form of marketing that utilizes hashtags and keywords to connect users across…
- Sacramento hits the spot for families in California Entrepreneurs are living and thriving in Sacramento, and the rest of the state is beginning to take notice. It's no surprise to us that multiple cities within the Sacramento region have been ranked among the best places for families to live in California. Folsom has been ranked as the No. 1 place to live for…
- Sacto Social Media for Social Enterprise Social good organizations are known for putting people and causes first- and that is definitely something to be proud of. When utilizing social media for social enterprise, companies often rely too much on marketing and promotion without creating meaningful conversations with consumers. One easy way to bring authenticity to Twitter is to: Bring people into…
- Sacramento: Social Enterprises and Startups Nonprofits and social enterprises in Sacramento are essential to the continued success of the local community, improving the lives of citizens and innovating ideas for a healthy and vibrant future. Working within the social enterprise field allows for collaboration and integration of new technologies and advancements to fields such as education, healthcare, and social justice. …
- Startup Tips: How to Make an Effective Business Plan Wheel Media loves working with startups to shape strategy, build their brand and create websites. Here's a few tips we’ve shared with clients for creating a business plan: When formulating an initial business plan for your new venture, there are various paths and routes to consider. Some business owners prefer a structured outline that includes…
- It’s Giving Tuesday! Today is Giving Tuesday- the day when we are challenged to give and share with those locally and worldwide who could use a little help. The holidays are a great time to give to non-profit organizations that not only pull at our heartstrings, but are visionaries in our minds as well. At Wheel Media, one of…
- Clean Energy Jobs are Cleaning up in California California clean energy companies have added over 5,000 jobs through September, and the trend should continue well into the future as the clean technology sector builds support and momentum. Clean technology companies are looking to those states that have established favorable renewable energy laws, which has resulted in a boom of solar energy technology in Sacramento…
- Check out our SEO results. There are a lot of companies out there who offer SEO services. Choosing one can be difficult for a small business owner, because search engine optimization be a little bit difficult to understand. So, how should you choose an SEO company? Ask for real, testable results. Try this: use Yahoo or Bing as a search…
- Content marketing – what’s that supposed to mean? If content marketing isn't part of your marketing strategy, then we'd definitely encourage you to consider it. What's content marketing? It might be easiest to define it by explaining what it's not. Without content marketing, a company might have a website with photos and descriptions of the products or services they're offering, and a "Contact…
- The Kickstarter Handbook: Crowdfunding Tips and Strategies "Crowdfunding" is the process of raising money by via small contributions from individuals, as opposed to a more traditional funding process like you'd see in the venture capital world. To give a quick example, imagine you have an idea for a series of ten t-shirts that you'd like to make. You could crowdfund the project,…
- Sleep Under the Stars with the Cosmos Bed Albert Camus famously wrote, "Sometimes at night I would sleep open-eyed underneath a sky dripping with stars. I was alive then.” If the fact that you live under a roof is preventing you from making this vision a reality each night, then Fast Company has a solution for you. The Cosmos Bed, the brainchild of Russian designer Natalia…
- Where Sacramento Nonprofits Go When They Need Help No matter where nonprofits operate they are known for lending a helping hand to those in need. While many focus on specific challenges such as homelessness or literacy, others branch out to help anywhere a need exists. Although nonprofits lend out a helping hand to anyone they can, sometimes they need help, too. That's where the Nonprofit Resource…
- How to Make Customers Fall in Love with Your Company Finding, getting and maintaining a loyal customer base is a top priority for every company, regardless of what they're selling or what service they are offering. Forbes explains that having loyal customers is a testament to your company's credibility. Some companies have a faithful following, while others struggle to maintain consistent sales - and although the road map…
- 5 Gems of Entrepreneurial Wisdom that Every Startup Should Know Creating a startup can feel daunting - and at times, it seems downright impossible. To better understand how entrepreneurs can best navigate the startup world, we turned to the experts. Below, enjoy 5 gems of wisdom from the biggest success stories in the entrepreneurial world. 1. Toughen Up. In an interview with Forbes, Tory Burch founder…
- 5 Blog Components That Your Nonprofit Needs to Know About Nonprofits, it's time to dust off that "create a blog" to-do that's been sitting at the bottom of your checklist. According to a study conducted by the Content Marketing Institute, 65% of nonprofits are producing more content than they were this time last year - and it's paying off. When done correctly, blogs can act as…
- 5 Mistakes That Will Sink Your Blog Blogs have never been bigger. Gone are the days when they were a niche industry; now, virtually every successful business has its own unique blog. As 2014 rapidly approaches, the time has never been better to flesh out your company's blog. In doing so, you can expect a stronger web presence, enhanced credibility, and boosted…
- The Top 5 Ways to Get More Traffic For Your Site Trying to get more traffic for your site by buying links and investing in ads is costly and doesn’t guarantee a good conversion rate, especially if you don’t have already a strong reputation in your market. A cheaper, more effective way to drive traffic to your site is by using social media. But before you…
- The Sky Spectacular Welcomes New Years in Sac If you live in Sac, your New Years celebration is about to get a whole lot more beautiful. And there's no better to commemorate a year worth celebrating and welcome a year to look forward to than in Old Sacramento! The Sky Spectacular kicks off at 6pm, offering awesome events that will thrill every member…
- How to Set Your Marketing Goals Today For small business owners, the end of one year and the beginning of another can feel like a recipe for stress. It’s the type of experience where you find yourself thinking those familiar words: “If only I had a few more hours in the day…” We know how you feel. But we also know that…